Christmas Shopping 1926
CHRISTMAS SHOPPING BY BUS
THE two most prominent developments during the present Christmas shopping rush noted by J. C. Royle, Consolidated Press correspondent at New York, are the elaborate stocks of mechanical toys and the extent to which the motor-bus, rather than the railroad, is being used by the Christmas shopper. Says Mr. Royle in one of his dispatches:
Merchants anticipate that the toys and gifts for children bought most freely this year will be of a far more expensive class than ever before, even in the boom days of 1920. The toy trend has been of decided benefit to American manufacturers, who excel in the production of mechanical toys. The greater part of the foreign toy competition is in the cheaper grades of play-things, and the Japanese toy-makers now in America to sound out prospects for entering this field more actively in 1927 undoubtedly will take the above trends into consideration. In the cheaper toys, Germany again is producing heavily, and is shipping large quantities of toys here.
Bus lines in scores of different localities are preparing for a rush of passengers. They claim that buses have changed the trend of merchandising in many sections, and that merchants who have not realized that fact and taken steps accordingly will feel it acutely in the next few days. They anticipate that more suburban purchasers will flock to city stores for their Christmas buying than ever. They say that the woman shopper who would not take a train trip to the city will go there to shop rather than shop in her local stores, provided she can ride comfortably in a bus for not more than an hour and be set down in the middle of the metropolitan shopping district. Some of the railroads are not only running bus lines instead of suburban trains, but are contemplating delivery of passengers arriving by train at railroad terminals to the center of the hotel, theater, and shopping districts by means of buses.
Source: The Literary Digest for December 18, 1926