The New Orthophonic Victrola Record Player
THINK of having America’s greatest dance-organizations at your beck and call! Orchestras that would cost a small fortune to engage for a single evening! Through the new Orthophonic Victrola and the amazing new Orthophonic Victor Records, you can bring these selfsame orchestras right into your home. Exactly as you would [...]

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WHEN IT’S REALLY SWISS CHEESE
SCANDALS in the Swiss Cheese Family, the reformers sadly admit, have made it almost as notorious as the Swiss Family Robinson. It is not merely that a ring of cheese around a hole bigger than a silver dollar, and filled in with mustard, as the New York Evening World complains, has [...]

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The Hoover 
Why spend yourself on what a machine can do ?
Every woman has been through it—that thankless job of housecleaning—that wearisome and joyless toil that faces her spring and fall.
Dragging dust-cloths and stepladders through the house, stooping and straining to reach under furniture and over moldings, wrestling with smudged draperies and such.
Some women suffer it [...]

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CHRISTMAS SHOPPING BY BUS
THE two most prominent developments during the present Christmas shopping rush noted by J. C. Royle, Consolidated Press correspondent at New York, are the elaborate stocks of mechanical toys and the extent to which the motor-bus, rather than the railroad, is being used by the Christmas shopper. Says Mr. Royle in one [...]

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“Cash-and-Carry” Spreading
THE BETTER TO MEET the competition of the chain stores, the Independent Grocers’ Alliance—the organization’s name is self-explanatory—is advising its members to adopt the cash-and-carry and self-service systems. The New York World tells us that some two thousand of the members of the Alliance have already complied with the request, and most of the [...]

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UTILITY COMPANIES AS APPLIANCE RETAILERS
DEPARTMENT stores and chain stores have been showing considerable opposition to the new competition which has arisen from the policy of public utility companies of operating appliance stores in order to spread the gospel of the maximum use of electrical appliances in the house-hold. The stores, in fact, have been making [...]

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