Archive for the 'Consumer Goods' Category

Hoover Vacuum Cleaner

Advantages of the Hoover Vacuum Cleaner
You have to beat rugs to get them clean.
Nothing very new about that, is there? You’ve heard it a thousand times. If you’ve ever kept house you know it’s true.
Because it is true, it wasn’t enough that The Hoover should whisk up dust and lint from the surface of carpetings. [...]

Pressed Metal Developments 1927

INCREASED USE OF PREST METAL
THIS interesting feature of the year’s iron industry is reported in The Iron Trade Review (Cleveland), by Ethan Viall of that city, a former editor of The American Machinist. Mr. Viall attributes it to refinements in mechanical processes, and to more extensive employment of welding and improvements in the finishing of [...]

The Telephone Hour 1929

Bring Them “back Home” … by Telephone
HOLIDAYS over . . . children on their way back to school . . . friends scat-tered . . . grown sons and daughters off to the city again. . . .
But there is one sure way of bringing them “back home” all through the year. By telephone!
Talking to [...]

Christmas Shopping 1926

CHRISTMAS SHOPPING BY BUS
THE two most prominent developments during the present Christmas shopping rush noted by J. C. Royle, Consolidated Press correspondent at New York, are the elaborate stocks of mechanical toys and the extent to which the motor-bus, rather than the railroad, is being used by the Christmas shopper. Says Mr. Royle in one [...]

Department Stores Under Threat 1927

UTILITY COMPANIES AS APPLIANCE RETAILERS
DEPARTMENT stores and chain stores have been showing considerable opposition to the new competition which has arisen from the policy of public utility companies of operating appliance stores in order to spread the gospel of the maximum use of electrical appliances in the house-hold. The stores, in fact, have been making [...]

Jewelry as Decoration – 1917

The use of jewelry as colour and line has really nothing to do with its intrinsic worth.
Just as when furnishing a house, one selects pictures for certain rooms with regard to their decorative quality alone, their colour with relation to the colour scheme of the room (The Art of Interior Decoration), so jewels should be [...]