The New Orthophonic Victrola

The human voice is human on the New Orthophonic Victrola

A GREAT artist sings in concert, and thousands press for admittance. Many wait in line for hours. Some are turned away, disappointed. Attend the concerts, by all means, but enjoy these same golden voices in your own home. . . whenever you wish . . . through the new Orthophonic Victrola.

This amazing instrument brings you vocal music in all its original purity and power. Tones of correct, natural volume. Tones neither too thin nor too loud, but full, round and mellow. The new Orthophonic Victrola catches the very personality of the artist. You can even hear the singer inhale for the next note, so realistic is Orthophonic reproduction!

The world’s best music always at your finger-tips.

In no other way can you have such singing in your home, for the Ortho-phonic Victrola is based upon the new, scientific principle—”matched impedance”—which makes possible the full, free flow of sound, undiminished and unmarred. This revolutionary principle is controlled exclusively by Victor!

Another Victor achievement, equaling that of the Orthophonic instrument, is the new Orthophonic Victor Record. It has new beauty and depth, a richer resonance. Recorded by microphone and made from an improved material, practically all foreign noises have been eliminated. The new Victor Records are living re-creations of the artists themselves. They play on any instrument . . . and greatly improve its playing quality!

Words can give you but the faintest impression of the thrill in store for you at the nearest Victor dealer’s. Have a demonstration today. Go … in your most skeptical mood! There are many beautiful models of the Orthophonic Victrola, from $95 to $300, list price. Silent electric motor ($35 extra) eliminates winding. You play. . . and relax.

The Orthophonic Victrola furnishes the finest music for the home. The Credenza – Number Eight-thirty is $300, list price.

Victor Talking Machine adevertisement from The Literary Digest for March 5, 1927

YOU have missed the greatest joy in music if you have never played yourself

And now you can. You need no musical training. Yet, you can play with all the expression, with all the skill of a practiced pianist.

You can enjoy the thrill of putting yourself into the music you play—your own touch, your own personality.

It seems incredible. Yet, thirty minutes with the Gulbransen Registering Piano will convince you—and amaze you.

The Gulbransen plays by roll—but you control its playing. You can hush it to a whisper, or release its clear, sweet tones in brilliant volume. You can play fast or slow, accent melody and harmony notes, accompany voices or other instruments. It is simple and easy.

You can, in a word, do anything that you could do if you played by hand. This is true of the Gulbransen alone— the only piano of its kind in the world.

Only the Gulbransen has the special patented construction—the Reg-istering feature—which registers ex-actly your individual touch. Ordinary roll-played pianos lack this feature. The Gulbransen, having it, is responsive, personal, human. It gives you all the enjoyment of hand playing. Its music cannot be told from hand playing.

That is why the Gulbransen is the largest selling piano in America today. Thousands of pianists, recognizing its superb quality, own it and play it both by hand and by roll.

As a straight piano, for hand playing, the Gulbransen is an instrument of the highest rank. As a Registering Piano, the Gulbransen plays all music rolls.

Thirty minutes will reveal to you a new world of musical enjoyment with the Gulbransen. Call upon the Gulbransen dealer near you and ask for a demonstration—entirely without obligation on your part. If you do not know him, write us for his name.

A small cash payment will put the Gulbransen Registering Piano in your home. Subsequent payments to suit your convenience. Allowance will be made for your present piano or other musical instrument.

Four upright Registering models: Community, $450; Suburban, $530; Country Seat, $615; White House, $700. Gulbransen Grand, $785; Registering Grand, $1275. Three Uprights played by hand only: Style W, $440; Style S, $350; Style C, $305. For your protection we stamp the price of each instrument on the back at the factory.

The National Association of Piano Tuners recommends that all pianos he tuned from two to jour times a year—your Gulbransen deserves this care.

Gulbransen advertisement in The Ladies Home Journal, June 1926

THE GOLDEN POLAR SEAS

All sea water contains gold. This fact, which has been known for some time, is at present without practical value, since to extract every dollar’s worth it would be necessary to expend several dollars in labor and equipment. Under these circumstances, it is interesting, but will cause no “gold rush,” to learn that Arctic waters are richest in the precious metal, as was announced recently before the Verein Deutscher Chemiker, at a session held at Kiel, Germany. At this meeting, we are told in The Engineering and Mining Journal (New York), Prof. F. Haber gave the results of a research which he and Dr. J. Jaenicke had been prosecuting for many years. We read:

“Earlier investigators found that the gold content of sea water was from five to ten milligrams per metric ton, but the above-mentioned research on 5,000 samples, collected from many seas and from different depths, showed that the amount present is smaller. Water from the South Atlantic contained less than 0.01 per ton; water from the bay of San Francisco a little more, and samples from the Polar seas four or five times this quantity.

“Melted ice from the Polar seas was often considerably richer in gold. The form in which gold occurs in sea water is not, as previously supposed, as dissolved aurichlorid, but as a mineral slime or as a constituent of the plankton organisms.

“Its separation is effected quantitatively by adding a minute amount of alkali polysulfid and a trace of copper, and then filtering through fine sand charged with sulfur. This process, however, would not be practicable on an industrial scale.”

Source: The Literary Digest for February 5, 1927

1920′s Books on Beading, Fashion, Millinery, and Drapery

We have recently published a series of books which consist of compilations of 1920′s material on the above subjects. These are available for download over the Internet, but most require a fast Internet connection due to large file sizes caused by the number of illustrations they contain.

There are six beading books or compilations on this popular subject. The New Bead Book by Emma Barbour is probably the best book on 1920′s beadwork ever published. The color photos of beadwork are absolutely stunning and an inspiration to beaders even today. All of the bead books we have republished were classics in their day.

The very popular One Hour Dress of 1924 is perfect for anyone looking to recreate a 1920′s style dress. It contains detailed instructions on making a dress in one hour plus an additional seventeen different variations.

The Millinery book has illustrations and descriptions of dozens of 1920′s hats for those wanting to make an authentic 1920′s hat.

If you are decorating a bungalow or other 1920′s home then we have republished the 1920′s classic “Decorative Draperies and Upholstery”. The quality illustrations and descriptions contained in the 255 pages make this the best resource of this type we have seen. The decor is inspiring and makes one want to go out and buy a 1920′s or 1930′s house just so you apply some of the ideas.

You can visit our 1920′s Book Shop online to find out more on these wonderful books.

As we have time we will be republishing other 1920′s books from our collection.

Harley-Davidson 1/4 ton capacity Package Truck

Speed up deliveries at 1/3 present costs!

THE Harley-Davidson Package Truck is cutting down light delivery costs in 43 lines of business. It is the quickest known means of delivery—slips through traffic, parks anywhere, covers two or three times as many miles in a day. And operating costs are but 1/3 the cost of automobile delivery! Only 3 cents per mile!

Now every merchant can extend his trading area. With the quick, dependable, low-cost Harley-Davidson Package Truck—1/4 ton capacity—he can reach out and get business from the outlying districts.

Consider the advertising value of this trim outfit. It is distinctive—attracts favorable attention everywhere.

Let your local Harley-Davidson dealer tell you how the Package Truck is cutting costs for others in your same line of business.

Harley-Davidson advertisement from The Literary Digest for February 19, 1927

The Romantic Gate to the Old World

The ideal way to the Old World, through the natural Gateway of Ancient Caledonia— Scotland, land of mists and mystery; rugged Highlands in the North; romantic Lowlands in the South; and all around, Lochs, Rivers and Firths.

Beautiful Edinburgh; great old Castles; thriving Glasgow; the picturesque Hebrides, snug little Orkneys and Shetlands.

Wallace, Bruce, Queen Mary, Bannockburn and Scottish Independence. Then gallant Sir Walter, his beautiful poems and enchanting novels.

And such great Salmon in Loch Lomond — such thrilling Golf on ancient Links. All at this Open Door to Europe.

A freshly interesting and a surprisingly delightful way to travel to any part of the Old World. Four new Anchor Liners, second to none in equipment, solid travel-comfort and high-standard service. These splendid ships are just like a friendly club. Moderate cost and only seven days from New York to Glasgow. See your local agent or write to 25 Broadway, N. Y. C.

ANCHOR LINE advertisement in The Literary Digest for April 16, 1927

What to see in ENGLAND

You cannot afford to visit Europe without a trip to England — where the language is yours, where you will understand and be understood better than in any other part of Europe.

It is the home of wondrous York—city of the famous Minster which this year celebrates its 1,300th anni-versary. Not only are there noble castles and mighty historical ruins, but pleasant modern resorts, situated in the finest parts of England’s celebrated countryside.

Then there is Cambridge, Norwich, Lincoln, Durham and other places famous in history, romance and legend. Something attractively different for every day of your trip when you visit England.

In addition to the “Flying Scotsman”, the London and North Eastern Railway’s famous train between London and Edinburgh, there are fast and frequent trains to all the numerous points of interest.

LONDON & NORTH EASTERN RAILWAY advertisement in The Literary Digest for April 16, 1927

Spalding discovered that mild steel banishes finger fatigue

So the heads of the world’s most accurately matched golf “irons “are made of this superior metal

A STEEL clubhead hits a golf ball with a terrific impact. Where does the shock of the blow go? Spalding has discovered that it depends largely upon the kind of steel used.

Brittle steel resists the blow—transmitting the shock to your fingers. A succession of such blows often causes finger fatigue— that barely perceptible tiring of the finger muscles, which, by the end of a round, can affect the accuracy of your short game.

Mild steel absorbs the shock of the blow. Your fingers are relieved of the strain—a desirable condition in all your golf, a vitally important one in tournament play.

That is why the heads of all Spalding “Irons” arc made of mild steel. You notice the difference in the sweeter feel of the impact as the mild-steel clubhead hits the ball.

Mild steel makes the “Sweet Spot” sweeter still.

The “Sweet Spot” is the one spot on the club face that gives greatest distance to the ball, and the sweetest feel to the shot. Every golf club has a “Sweet Spot.” But it was Spalding who found that by planning the distribution of metal, it could be located in the same position on every club face. And Spalding has marked it there for you to see.

It was Spalding also who originated the idea of having golf clubs match each other. Spalding clubs are so perfectly related in balance and weight that they all feel exactly alike. You can time your swing the same for all of them. If you have analyzed the play of champions, you know that such uniformity is the secret of great golf. Spalding has put this uniformity into the clubs themselves.

These clubs have an exact relation of lie to lie. An exact graduation in the pitches of the blades. Even the torsion and resilience of the shafts is matched.

Your wood clubs should match too. You can buy Spalding wood clubs which are as accurately related as the Spalding irons. It is important that this relation exist, too!

Own a matched set. Buy it complete .. or one club at a time.

YOU can now build up a perfectly related set of golf clubs, one by one if you wish. Spalding’s new Kro-Flite Related Irons are sold one at a time.

There are three groups, or swinging weights, to choose from—indexed by one (.) two (. .) and three ( . . .) dots. The irons in each group are accurately related in pitch, lie, balance and feel. Buy one or two clubs in the swinging weight that suits you best. Add to them at any time by selecting additional clubs of the same index.

Each group includes a No. 1 iron (driving iron). No. 2 (mid-iron). No. 3 (mid mashie). No. 4 (mashie iron). No. 5 (mashie), and No. 6 (mashie niblick). The Kro-Flite Re-lated Irons are $6.50 each. Kro-Flite Related Woods— Driver, Brassie and Spoon—are $12.50 each.

Spalding also offers the famous Registered Sets. These are the sets which first brought the matched club idea to golfers.

Eight perfectly matched irons comprise the Registered Kro-Flite Set, at $65. The Kro-Flite Registered Wood Set consists of twin driver and brassie, at $30. Spoon to match, made to order, is $15. Registered Sets must be bought complete.

Ask your professional to outfit you—cither one at a time with Kro-Flite Related Clubs, or all at once with a Registered Set. Spalding dealers also carry these clubs, and of course all Spalding Stores.

SPALDING advertisement in The Literary Digest for May 21, 1927

THE AUTOMOBILE’S INFLUENCE ON TRADE CENTERS

NOT only do people go farther to buy the necessities—and luxuries—of life since the advent of the automobile, but they tend to locate in the larger centers of population.  This is the conclusion reached by the New York Journal of Commerce after reading of the survey made by the University of Nebraska in a section where there is one automobile to every four persons. Says this commercial daily:

An important outcome of the nation-wide addiction to the automobile which has not received the attention that its importance deserves is its effect upon the fortunes of trading centers and upon retail trade in the smaller towns and communities whose location was fixt in a pre-automobile age when distances were measured in terms of horse and buggy. All the evidence indicates strongly that the trend is away from the smallest towns located to catch a vanished horse-and-wagon trade. Not only do people go farther to buy, but they tend to locate in the larger centers of population.

In the sections of the United States that have recently acquired truck lines that supplement or supersede the railroads, the influence of the new modes of transport upon the trade of local stores and establishments is more conspicuous than elsewhere. In the smaller towns and centers, such as those of populous New England communities, however, what is lost in one way is often more than compensated for by the influx of new residents creating new demands.

 It is particularly valuable at the present stage of development to have a systematic inquiry made into the effect of the automobile in rural districts not of a suburban character. An attempt has been made by the College of Business Administration of the University of Nebraska, for example, to trace the influence of the automobile upon the retail-trade centers of a large area of that State embracing nearly 15,000 square miles.  It is a region in which agriculture predominates, and it includes a considerable number of fairly uniformly distributed villages and towns with one leading city, Lincoln, whose retail-trade area is largely within the confines of the district selected for study. Over one-third of the population of the State and about one-fifth of its land area fall within the geographical scope of the inquiry. As the region under observation contains about one automobile to each four persons living within its confines, it may be regarded as typical of the metamorphoses that are occurring in other highly motorized, rural communities of the United States.

Inadequate data, due to the limited period that, in the nature of the case, can be surveyed historically, make the results rather tentative in some respects, but they testify in unmistakable language to the decline of small villages having populations under 1,000. Towns of more than 1,000 showed a healthy growth, while the larger cities added substantially to their population between 1910 and 1920. In the very small towns, furthermore, general stores have been decreasing rapidly in number, especially since 1917, altho grocery stores have increased. In the towns with over 5,000 population the number of stores of all lines has increased, with few exceptions. Sales of less staple articles are diminishing in the small towns. For villages with less than 500 persons even some of the staple trade has gone to other places.

Bring Them “back Home” … by Telephone

HOLIDAYS over . . . children on their way back to school . . . friends scat-tered . . . grown sons and daughters off to the city again. . . .

But there is one sure way of bringing them “back home” all through the year. By telephone!

Talking to them is next best to seeing them. And out of town calls are so easy to make these days, so clear and inexpensive. Nineteen million telephones in this country alone are linked to your own in one great System—and you can call any of them, anywhere, any time you wish.

Telephones should be one of the great conveniences in your home. With them you can make nearly all of your social engagements. You can “voice visit” with friends, no matter where they are. You can keep family ties alive. You can widen your circle of activity and companionship.

Telephone Hour is one way many households keep in touch with friends who live in other cities, and members of the family who are away. Regularly they place calls to them. It takes but a few minutes and is thoroughly reasonable in cost; yet it pays large returns in appreciation and affection. Why not have a Telephone Hour this week and every week thereafter?

A Bell System Advertisement